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Managing capital is not the same as managing cash

There are many tasks every small business owner must handle personally, but none is more CEO-specific than allocation of capital. Because the only thing more precious to a small business than capital is time.   Cash management is also a CEO-critical task, but operating cash is...
Posted On 24 Oct 2017

How To Accept Cryptocurrency In Your Business

Many people have never heard of cryptocurrency. Others have and believe that cryptocurrency is not only here to stay, but will become  more commonly used  in the near future. There are several reasons for this, of course. Because of its encryption, this digital form of currency...
Posted On 24 Oct 2017

A Customer-Focused Messaging Strategy Is the Key to Retail Loyalty Program Member Acquisition

In the field of loyalty program marketing, customer acquisition channels are one of the most important aspects of growing a successful loyalty program. While retention is just as important, acquisition is the metric that gets the most fanfare when success is being measured....
Posted On 21 Oct 2017

What Not to Do on Your Facebook Small-Business Page

More entrepreneurs are tapping into the world s largest social media network There are more than 70 million businesses 160 now on Facebook up from about 18 million in 2013 according to chief operating officer Sheryl Sandberg during a recent investor call Facebook gives businesses...
Posted On 18 Oct 2017

8 Hidden Costs Of Starting And Running A Business

Regardless of what anyone else tells you, running a business isn’t cheap or easy. In addition to the expenses you probably know about, there are a number of hidden costs of starting and running a business. I personally find that easily sneak up on you. It can even erode your ...
Posted On 18 Oct 2017

Entrepreneurs Can SCORE Some Free or Low-Cost Help

The I don t know zone is a tough place to be when the success of your small business falls squarely on your shoulders A business mentor can help you find the answers you need while also teaching you best practices and how to avoid common missteps SCORE a Source
Posted On 18 Oct 2017

Six marketplace motivators besides fear and greed

Fear and greed, it has been said, are the two primal emotions that have propelled human civilization.  Of course, both have their dark side, too.  Greed is positive and productive when channeled toward personal and professional improvement. But it turns ugly in pursuit of a...
Posted On 18 Oct 2017

3 Questions To Ask Yourself When Creating A Business Model

Because I run a group coaching program where I help clients find their ideal business model, I’ve noticed that often times people miss some key points. Let’s be frank,  not every model is created equal. A lot of people want to jump into a particular business model because they...
Posted On 18 Oct 2017

Naisbitts Razor: The great small business advantage

On my radio program, beginning in 1998, I started interviewing telecom experts on something called broadband Internet connection. It would be the replacement for dialup over POTS – plain old telephone service. At that point, like the Internet itself, the “big...
Posted On 15 Oct 2017

This App Lets You Pay Any Bill You Want Through Your Credit Card

When Eliot Buchanan moved to America from Canada to attend Harvard University, it never occurred to him the biggest nuisance of attending one of the preeminent universities in the world would be simply paying his tuition. Because he had just gotten a social security number, and...
Posted On 11 Oct 2017